Our journey began in December 2022, during a time when I (Abhishek Sawant, Founding & Managing Partner) was preparing for my 12th exams and coming to terms with something important: science wasn’t my path. I had always been drawn toward business, creativity, and design. Graphic art and wall posters fascinated me long before I ever imagined building a brand around them.

One day, while getting a few movie posters framed at a local shop, I noticed a gap—there was no organized, one-stop destination where people could buy quality wall art across styles and categories. The market was scattered, confusing, and surprisingly expensive. That was the moment the idea took shape: to build an online store where anyone could discover beautiful art at prices that are genuinely affordable. Not “marketing affordable,” but actually affordable.

From there, things moved fast. My brother (Founding & Finance Partner) and I teamed up with our uncle (Founding & Operationas Partner), who had prior experience in online business, and together we decided to build something meaningful. We started small—selling on Amazon. Within just 2.5 months, we hit our first 100 orders. By the next financial year, we had delivered over 5,000+ wall arts to customers across India.

As we step into 2026, we’ve launched our own website to make the experience smoother, faster, and more personal—both for our customers and for us. What started in a single room, where we handled everything from printing to packing, has now grown into a dedicated warehouse and office, a professional framing studio, and state-of-the-art printing technology.

But more than a business, this is our mission: to make wall art accessible to every household.
Because we believe art shouldn’t be a luxury—it should be a way for anyone to express themselves, transform their space, and feel at home.

And our journey is just getting started.